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Marketing material adaptation

The translation and adaptation of marketing materials is one of the most challenging areas of the translation and localization industry.


Marketing materials impose a totally different perspective than technical documents do. The objective of a brochure has little in common with the objective of a user guide. When adapting marketing materials, we transmit in the target language, concepts and messages contained in the source text without additions or omissions, respecting all linguistic and cultural aspects contained in the original text.


Our aim is to ensure that the messages and ideas of the original materials are adapted to the local markets as effectively and sensitively as possible to provide our client's marketing campaign the highest potential for success.


Types of marketing materials we often adapt to different target languages:

  • Sales Collaterals
  • Product Briefs
  • Solution Briefs
  • White Papers
  • Corporate Websites
  • Sales and Marketing Presentations
  • Brochures
  • Marketing Strategy Descriptions and Plans
  • Marketing Audits
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